How to bring the outdoors in


As we move into the post plastic age, health and wellbeing is no longer just a matter of what we eat and drink and how often we exercise. Today, Brits are turning their backs on disposable, desire-based buying and cheap synthetics, in favour of more thoughtful purchases that offer a combination of personal and planetary health and wellbeing benefits. According to The Wood Window Alliance, there are three key trends that are currently impacting the way we live our lives:

1. Homely-wellness

This year, one in three of us plan to bring more natural materials in to their home, whilst 27% plan to increase the amount of natural fibres in their homes in a bid to improve their quality of life. Even though recent years have seen a significant increase in consumer understanding and recognition of the environmental and health impact of everyday decisions and actions, it appears that many Brits have been losing touch with the natural world and are actively seeking to redress the balance. From living a ‘raw’ lifestyle, to the growth of urban gardens and chemical-free products, research reveals a growing desire to reconnect with nature, with 49% of homeowners stating that having natural materials in their homes makes them feel happier than being surrounded by artificial materials.

2. Nurture through nature – bringing the outdoors in 

Research shows that 82% of people feel that being surrounded by greenery makes them feel happier, so it’s understandable that almost half of Brits (46%) are planning to increase the number of plants and flowers in their homes this year in a bid to improve their connection with nature. Only 10% of Britain’s children play in nature compared to 40% in 1985, whilst adults are also increasingly spending most of their time indoors, which explains why we are increasingly attempting to restore our connection with nature through their décor.

3. Post plastic – wood for good

In terms of natural products, wood retains top spot in desirability terms, with timber cited by 67% of homeowners as the material they would like to have more of in their homes. It seems that the desire to stem the tide of plastic in our lives (and in our oceans) has spread beyond the plastic bag, with one in four homeowners planning to decrease the amount of plastics in their home this year. This is part of a wider aversion to synthetic materials, as one in three are conscious of the effects of synthetic materials on their well-being. With consumers becoming ever more sceptical, seeking out the ‘back story’ of brands, products and materials before they buy, the result is an increasing desire for natural products which are both beautiful to look at and touch, and which deliver minimal environmental impact.

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