The lifecycle of decoration

Brits are renowned for being house proud and now, new research has revealed that in fact, we’re a nation that is never truly satisfied with our homes.

A survey of 1,000 UK homeowners carried out by interiors retailer, found more than half (55%) of Brits say they have a room in their house that currently needs decorating, while 1 in 4 Brits admit to constantly decorating their home. The research looked in to decorating habits of the nation, and revealed:

  • Brits will decorate their lounge or living room every 25 months (2 years and 1 month) on average.
  • This is followed by the bedroom, which the survey reveals will be made over once every 29 months.
  • The dining room will be refreshed every 33 months on average, while the bathroom will be decorated every 37 months.
  • Hallways will be restored every 45 months with a lick or paint or fresh wallpaper.

When quizzed on the time it takes for Brits to decorate a room, respondents cite it takes on average 9.5 days to finish the job and 22% say they finish one room and move straight on to the next.

1 in 4 Brits say they re-decorate regularly to keep up with interiors trends, while 19% say they to do it for enjoyment.

Mark Kelly, marketing manager at said: “It’s understandable that Britons choose to decorate the rooms in their home so regularly. While interiors trends are ever changing, a simple re-decoration of a room can make a person fall in love with their home all over again. That said, this desired effect can be achieved by changing accessories or buying new furniture and doesn’t always have to include a full redecoration job.”

Those living in London are the keenest decorators, as almost 1 in 3 (31%) admit to constantly decorating their home, followed by those in Manchester (30%). Nottingham residents are less enthusiastic about home make-overs, with just 9% confessing to constantly decorating the home.

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